How many times have you seen the word "natural" just today to describe a product or method? I bet at least once if not more. When marketers jump on a word they over use it to the point of it becoming meaningless or an oxymoron.
Take for example when the word natural is used in conjunction with training like "natural horse training" or riding a bike "naturally." There is nothing natural about bike riding, it was a human invention and not a "natural" item. Neither is horse training a "natural" activity. It is natural for a horse to be a horse and not trained for anything. Both of those examples are how the word natural has been used and gotten out of hand. Another example is "natural diet pills", again there is nothing natural about pills. A natural diet would consist of regular foods and not pills at all.
As a consumer we must be constantly on the alert for misuse of words in advertising. The word natural should not throw you when you are shopping. The next time you see the word "natural" used in advertising, take a good look at the product and note the name of the company - what are they really trying to sell you?
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