Sunday, November 22, 2009

Blog burnout

I have been writing this blog for over 3 years now. Some months I write everyday, and some months twice a week. In those 3 years I have never let the blog go for longer than a week without an entry. During that time I have seen people start up blogs, be fanatical about them and then stop suddenly writing in them after 6 months or so. At first I thought that maybe something happened to them and they cannot blog anymore or they had died. Then I saw their "handle" on a message board or another site and found out it was them. After a few exchanged blog comments or emails I found out they had experienced bloggers burnout.

Bloggers burnout is nothing like writers block, it is much more drastic than that. What those bloggers did was start a blog that they thought might make them some money but did not take into consideration the fact that the subject might not be of real interest to them. One guy had a car blog and was hoping to attract advertisers for Ferrari parts or other high end car. It went well for almost a year then his post had dwindled to one blog post a week, then once a month till nothing. His interest in the subject was waning. Another blogger that I had followed lasted for more than a year. Her blog was about making money using social networking online. She had instructions on Squidoo (something I never got involved with) lenses, blogging communities and even did some great exposes' on email reading scams. She disappeared and then showed up again at another site we both frequent. She simply got bored blogging and did not see much of a return for her efforts. Both of them have given up on blogging.

Just to give you some info on blogs: most of them are abandoned after 4 months. About 1 blog in 100,000 will have more than 10 visitors a day. Only 1 blog in 500,000 will make its owner enough money to pay for the domain name or the hosting for a year. The rest of them are the cream of the crop and those are the ones that advertisers are interested in. They have to have at least 10,000 visitors a day. Most blogs don't even come close to that.  It is no wonder that bloggers are experiencing burnout by the truck load.

2 comments:

היפנוזה said...

I exeperienced the same thing. when I started blogging I had almost a post per day... now it's less than one per week...

Anonymous said...

It happens to lots of people. At first it is something new and then writing posts becomes some kind of duty and they make excuses for not doing that.. or they're just too lazy ;)