Monday, November 17, 2008

Small businesses are shooting themselves in the foot

In my previous post I mentioned how Walmart was packed on a Sunday with real shoppers that were buying. On my way to Walmart I had to travel down our small town main street and I pass several small shops. There is a furniture store, a gift shop, a music store, a candy store, a florist, 2 antique shops and several thrift stores. All of them were closed because it was a Sunday.

Now I am well aware that people do need a day of for either religious reasons or because they are open the rest of the week, but when are businesses going to cater to times when their shoppers have time to shop? I for one work 40 hours at a regular job so my free time is limited to either after work or on the weekends. I can't possibly shop for everything on a Saturday and often Saturday is reserved for other events other than shopping, that leaves Sunday.

Different businesses need to cater to their customers. For example a feed store would need to be open early so someone could buy feed for their livestock. Farmers and people that own animals are often up early in the morning to take care of those animals so going to buy supplies for them early in the morning would make sense. We have a feed store in town that doesn't open until 10am and closes at 5pm and is closed on Sunday. Gift shops would do a better business if they had later hours to cater to shoppers that need to pick up a gift on the way home from work. Their customers would also be the type that shop on Saturdays and Sundays.

If you have a small shop and you are currently closed on Sundays or in the evenings consider what customers you are losing because of that. You might want to reconsider your current hours of operation. Don't shoot yourself in the foot by having your doors closed at the wrong time.

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